With trouble brewing between some major airlines and travel portals over issues concerning ticket pricing and revenue sharing, Air India has called all major online agencies to discuss how to overcome such problems, airline sources said today.
The national carrier would be holding separate meetings with representatives of these portals over the next few days to sort out a variety of problems relating to sharing of revenue and pricing of tickets, they said.
“We would want fairness, transparency and a non- discriminatory approach in our dealings with the portals. We should ensure that business is done with ethics and the passengers are not misled,” the sources said.
Late last month, aviation regulator DGCA had directed all airlines to stop participating in any ‘opaque fare’ scheme being offered by the online travel portals. ‘Opaque fares’ is a practice where a portal sells heavily discounted tickets but does not disclose the airline’s name until the payment is made by the customer.
Several airlines complained that through ‘opaque fares’, some portals were issuing low-priced tickets ofKingfisher Airlines under-cutting them, a charge denied by Vijay Mallya’s carrier.
Following this, no-frill airline IndiGo pulled out of the leading online travel portal MakeMyTrip (MMT) and Jet Airways drastically reduced its inventory on their site, alleging that MMT continued to offer “arbitrary andopaque fares” despite directives against such fares by the DGCA.